Brand protection pricing: who publishes a price
If you run a store doing a few million and you go looking for brand protection, the first thing you notice is that you cannot find out what anything costs.
Checked on 16 September 2026: Bustem has no pricing page, the URL returns 404. Red Points has a pricing page carrying no numbers. BrandShield does not publish one either. Katcher publishes all four prices. An unpublished price is not sinister, it signals a product priced per account, which means larger accounts.
We checked on 16 September 2026. Anyone can repeat this in five minutes.
What the pricing pages show
This is a snapshot and vendors change their sites. The point is not the table, it is that you can check it yourself today, which is more than you can do with a price quoted in an interview.
Why we are not publishing the numbers you may have heard
There are figures circulating for some of these vendors, sourced from podcast appearances and forum posts. They may well be accurate.
We are not printing them, and the reason goes to the whole point of this company. Every claim on this site is meant to come with a way to check it. A price attributed to an offhand remark in an interview cannot be checked, cannot be held to, and may have changed twice since. Publishing it would make this page exactly the kind of source we tell people not to trust.
What is checkable is the absence. None of the main vendors publishes a price. That is a finding on its own, and it is more useful than a number you cannot verify.
What an unpublished price usually means
It is not a trick. Enterprise software is priced per account because the accounts genuinely differ: number of brands, number of marketplaces, enforcement volume, regions, integrations.
The consequence for a smaller brand is practical rather than moral. A product priced per account is built for accounts worth pricing individually. If you are a single brand on one platform doing a few million, you are not that account, and the process will tell you so slowly: a discovery call, a demo, a proposal, a minimum term.
That is time, and time is the thing you do not have when a copy of your store is taking orders this week.
Questions worth asking on any sales call
- What is the platform fee, and what does an enforcement action cost on top of it? Two-part pricing is common and the second part is where the surprises live.
- Is there a minimum term? Annual commitments are normal at this end of the market.
- How many brands and domains are included? One brand with three regional storefronts can count as four.
- Who signs the intellectual property notices? A copyright or trademark notice carries a sworn statement that only the rights holder, or a formally designated agent, can make. Find out whether you are signing, and if the vendor signs, what authority they hold to do it.
- What happens when the store comes back on a new domain? Ask whether a respawn is a new billable action.
Where the enterprise platforms genuinely win
An honest comparison has to include this. The established platforms do things Katcher does not:
- Marketplace coverage at scale, across many marketplaces and regions at once.
- Social and app store enforcement as a managed programme rather than a report you send.
- Large legal and enforcement teams, which matters when a case escalates past a notice.
- Reporting built for a brand with many marks in many territories.
If you are a large brand with a portfolio of marks and a legal team, those are real advantages and the price reflects real work.
Where a published price is the point
If you are one brand, on one platform, and the problem in front of you is that a copy of your store is taking orders right now, what you need is to find out whether that is happening and get evidence you can act on. You should be able to start that without a call.
That is why Katcher's prices are on the page and finding is free. You can decide whether it is worth anything to you before speaking to a human, which is the same standard we ask you to hold us to on everything else.
We are also new, we have taken nothing down yet, and we say so in the FAQ. Weigh that against vendors with a decade of case history, because it is a real difference and it favours them.
Questions
Why do brand protection vendors hide pricing?
Because the price is set per account. That is normal for enterprise software and it is not sinister. The practical consequence is that you cannot compare without entering a sales process, and a vendor whose price is set per account is generally not optimised for the smallest accounts.
What does enterprise brand protection cost?
We do not publish figures we cannot source. What is checkable is that the main vendors do not publish theirs. Numbers circulating in podcasts and forums may well be accurate, but no brand should plan a budget on a figure nobody will stand behind in writing.
What should I ask on a sales call?
What the platform fee is, what an enforcement action costs on top, whether there is a minimum term, how many brands and domains are included, and who signs the intellectual property notices. The last one is the most likely to surprise you.
Is Katcher cheaper?
Katcher publishes all four prices, so you can decide that without talking to anyone. What it does not do is what an enterprise platform does across marketplaces, social and global enforcement. The honest comparison is on scope, not only on the number.